Scale Insights

Scale Insights is a powerful PPC automation tool designed specifically for Amazon sellers. This software allows users to upgrade their advertising strategies at scale, providing features such as bid adjustments based on performance metrics like ACOS (Advertising Cost of Sales) and conversion rates. By leveraging intricate workflows and stacking multiple rules, users can customize their campaigns to meet specific goals, effectively optimizing ad spend and maximizing profits. For example, if a particular keyword has garnered over 20 clicks without any sales in the last 90 days, users can easily pause those keywords to prevent wasting budget on underperforming ads.

What sets Scale Insights apart is its ability to provide granular control and transparency in automation processes. Users can preview upcoming changes, review algorithm computations, and audit historical changes, ensuring they have full visibility over their campaigns. This level of insight allows sellers to harness actionable data to drive organic sales and boost traffic, ultimately saving thousands of hours through automation. For instance, a user can split over 1,000 high-converting keywords into multiple single-keyword campaigns with just a few clicks, making the process of managing large inventories seamless and efficient.

Free Tier:
- Full access to features
- Automate PPC for 1 product in 1 country
- $0/month

Basic Tier:
- Automation for multiple ASINs
- Access to algorithms and insights
- $19/month for 5 automated ASINs

Pro Tier:
- Unlimited automated ASINs
- Advanced analytics and reporting
- Custom pricing depending on needs