Content Credentials
Description
Content Credentials is a technological solution designed to tackle the challenges presented by deepfakes, voice cloning, and synthetic media. It offers accessible and reliable information regarding online content, providing answers to queries about its source, method of creation, and editing history. Users can easily access important details with a simple click, promoting trust in digital content. Content creators also benefit from proper acknowledgment as Content Credentials support recognition, marketing, and audience development. The Content Credentials pin acts as an indicator, allowing users to explore additional information about the content. Implemented on a global scale, Content Credentials are based on open standards, tampering detection, and accountability, contributing to a more transparent internet.
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